Strengthening Support through an Optimized Web Presence

CLIENT

Hilfe Ukraine

LOCATION

Germany

INDUSTRY

Non-profit

Client & product

Hilfe Ukraine, formed by the Ukrainian community in northern Germany, aimed to create a support system during the conflict. From information dissemination and humanitarian aid to managing demonstrations and coordinating medical care, their initiatives encompassed a broad and essential spectrum of activities, all tied together with the singular aim of providing unwavering support to soldiers and compatriots alike.

Challenges

The war against Ukraine brought many Ukrainians to Germany, and they often found it hard to get the information or support they needed. Hilfe Ukraine lacked an online presence, making their initiatives unseen and inaccessible to many in need.

Solution

A responsive website, completed by a mobile version and underscored by a targeted SEO optimization strategy, occurred as a solution. The website was meant to make the non-profit’s key goals, like providing information, organizing aid, and coordinating events, easy for visitors to understand and engage with.

Results

The launch of the website marked a significant shift. In a year, the website showed up in Google results over 1.5 million times and got clicked on by 64.6 thousand people. This online platform helped spread the word about Hilfe Ukraine’s important work and brought more people and resources to their cause.

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Maria Krüger

Head of partners engagement

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